Leader, Marketer, and Coach in Denver, CO
My area of expertise is in building strong strategic marketing teams for software and technology companies.
I am a global marketing leader with expertise in demand generation and ABM programs, strategic planning, marketing operations, campaign management, enhancing the customer journey and lifecycle marketing, branding and content strategy, digital and social media footprints, and enabling technologies to effectively reach our customers.
I've built my career in marketing with a focus on digital marketing, category creation, branding, growth, customer experience enhancement, and sales enablement. I'm passionate about delivering the right solution and software for customer needs, streamlining and simplifying processes, and building integrated and impactful online and offline customer experiences.
My background lies in building and leading global departmental marketing teams, customer insights and intelligence that lead to fine-tuned value propositions, and automating the sales and marketing process that lead to established objectives and ROI. I've built teams from scratch and bespoke to the company's goals and KPIs and come into established large teams to modernize their efforts.
Most recently I was the interim Chief Marketing Officer at Cutover, an enterprise change management software platform, defining a new market category for large financial institutions. I'm based in Denver and New York City where I founded, and later became president of, the NYC chapter of mBolden (formerly Women in Wireless). I have worked for several SaaS and technology companies where I built marketing functions from the ground up. Because of my ability to lead and nurture global marketing teams that were built on data-driven marketing principles, DM News inducted me into the Marketing Hall of Femme in 2016, and I was named to Denver’s 40 under 40 in 2019. I am an experienced author and thought leader, published in Forbes, MarketingLand, MarTech Today, The Huffington Post and others.
My interests range from building strong teams, coaching, marketing and entrepreneurship. I am also interested in innovation, technology, and how today's businesses evolve through disruption. I believe there is a unique opportunity for technology to enable businesses to thrive during this unique time of the pandemic.
Here is a link to a recent presentation I gave about building your personal brand: https://prezi.com/view/OYFknsm97xNJnDKcQ4zY/